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en
CR
20
Product:Anything offered to a market for attention, acquisition, use, or consumption that might satisfy a need or want.
Core benefits: The most basic level of product.
Experiences: used to differentiate offerings
New product development: the development of original product
Idea screening: The purpose of this succeeding stage is to reduce the number of the ideas.
Products:goods or services
Marketing Strategy Development:Designing an initial marketing strategy for a new product based on the product concept.
Goods:Tangible products
Services:Intangible products
Product idea:An idea for a possible product that the company can see itself offering to the market.
Product concept:a detailed version of the new product idea stated in meaningful consumer terms.
Product image:The way consumers perceive an actual or potential product.
Idea Generation:Gathering of idea
Product Development:The product is developed into a physical product in order to ensure that the product idea can be turned into a workable product.
Introduction:Stage of product life cycle characterized by slow sales growth, nonexistent of profits and heavy expense.
Maturity: period of slowdown in sales growth
Decline:sales fall of and profits drop
Business Analysis:A review of the sales, costs, and profit projections for a new product to find out whether these factors satisfy the company's objectives
Test Marketing:
The stage of new product development in which the product and marketing program are tested in more realistic market settings
Commercialization:Introducing a new product into the market.
Across:3. | Stage of product life cycle characterized by slow sales growth, nonexistent of profits and heavy expense. | 4. | Intangible products | 10. | period of slowdown in sales growth | 12. | The most basic level of product. | 13. | The product is developed into a physical product in order to ensure that the product idea can be turned into a workable product. |
| 15. | Tangible products | 16. | the development of original product | 18. | a detailed version of the new product idea stated in meaningful consumer terms. | 19. | used to differentiate offerings |
| | Down:1. | Designing an initial marketing strategy for a new product based on the product concept. | 2. | The way consumers perceive an actual or potential product. | 5. | Introducing a new product into the market. | 6. | Gathering of idea | 7. | | 8. | The purpose of this succeeding stage is to reduce the number of the ideas. |
| 9. | goods or services | 11. | An idea for a possible product that the company can see itself offering to the market. | 13. | Anything offered to a market for attention, acquisition, use, or consumption that might satisfy a need or want. | 14. | A review of the sales, costs, and profit projections for a new product to find out whether these factors satisfy the company's objectives | 17. | sales fall of and profits drop |
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© 2012
PuzzleFast.com, Noncommercial Use Only
Across:3. | Stage of product life cycle characterized by slow sales growth, nonexistent of profits and heavy expense. | 4. | Intangible products | 10. | period of slowdown in sales growth | 12. | The most basic level of product. | 13. | The product is developed into a physical product in order to ensure that the product idea can be turned into a workable product. |
| 15. | Tangible products | 16. | the development of original product | 18. | a detailed version of the new product idea stated in meaningful consumer terms. | 19. | used to differentiate offerings |
| | Down:1. | Designing an initial marketing strategy for a new product based on the product concept. | 2. | The way consumers perceive an actual or potential product. | 5. | Introducing a new product into the market. | 6. | Gathering of idea | 7. | | 8. | The purpose of this succeeding stage is to reduce the number of the ideas. |
| 9. | goods or services | 11. | An idea for a possible product that the company can see itself offering to the market. | 13. | Anything offered to a market for attention, acquisition, use, or consumption that might satisfy a need or want. | 14. | A review of the sales, costs, and profit projections for a new product to find out whether these factors satisfy the company's objectives | 17. | sales fall of and profits drop |
| |
© 2012
PuzzleFast.com, Noncommercial Use Only