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Chapter 3
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advertising:agency that is an outside firm specializing in the creation, production, and/or placement of the communications message and may perform additional functions.
clients:key participants who have products, services, and/or causes to be marketed.
media:organization who provides information or entertainment to their subscribers, viewers, or readers
brand:manager who is responsible for the total management of a brand, including planning, budgeting sales, and profit performance.
decentralized:system that has a separate manufacturing, research and development, sales, and marketing departments
inhouse:agency that is set up, owned, and operated by the advertiser.
category:manager oversees the management of the entire product category and focuses on the strategic role of various brands in order to build profits and market share
billings:amount of the client's money that agencies spend on media purchases and other equivalent activities
account:executive who is responsible for understanding the advertiser's marketing and promotional needs and interpreting them to agency personnel
planners:account XXXX who work with client and other personnel to collect information to help gain a better understanding of client's target market and best ways to communicate with target market
media:department that analyzes, selects, and contracts for space or time in the media used to deliver client's message
copywriters:one who conceives ideas for the ads and writes headlines, subheads, and body copy
group:system in which individuals from each department work together in groups to service particular accounts
negotiated:commission average from 8 - 10% or are based on a sliding scale that lowers as clients' media expenditures increase
direct marketing:agencies providing a variety of servcies, including database management, direct mail, research, media services, and creative and production capabilities
Chapter 3
Across:2. | key participants who have products, services, and/or causes to be marketed. | 3. | manager oversees the management of the entire product category and focuses on the strategic role of various brands in order to build profits and market share | 6. | system that has a separate manufacturing, research and development, sales, and marketing departments | 8. | agencies providing a variety of servcies, including database management, direct mail, research, media services, and creative and production capabilities |
| 9. | commission average from 8 - 10% or are based on a sliding scale that lowers as clients' media expenditures increase | 11. | amount of the client's money that agencies spend on media purchases and other equivalent activities | 13. | agency that is set up, owned, and operated by the advertiser. |
| | Down:1. | executive who is responsible for understanding the advertiser's marketing and promotional needs and interpreting them to agency personnel | 2. | one who conceives ideas for the ads and writes headlines, subheads, and body copy | 4. | account XXXX who work with client and other personnel to collect information to help gain a better understanding of client's target market and best ways to communicate with target market | 5. | organization who provides information or entertainment to their subscribers, viewers, or readers |
| 7. | manager who is responsible for the total management of a brand, including planning, budgeting sales, and profit performance. | 10. | agency that is an outside firm specializing in the creation, production, and/or placement of the communications message and may perform additional functions. | 12. | system in which individuals from each department work together in groups to service particular accounts |
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© 2012
PuzzleFast.com, Noncommercial Use Only
Chapter 3
Across:2. | key participants who have products, services, and/or causes to be marketed. | 3. | manager oversees the management of the entire product category and focuses on the strategic role of various brands in order to build profits and market share | 6. | system that has a separate manufacturing, research and development, sales, and marketing departments | 8. | agencies providing a variety of servcies, including database management, direct mail, research, media services, and creative and production capabilities |
| 9. | commission average from 8 - 10% or are based on a sliding scale that lowers as clients' media expenditures increase | 11. | amount of the client's money that agencies spend on media purchases and other equivalent activities | 13. | agency that is set up, owned, and operated by the advertiser. |
| | Down:1. | executive who is responsible for understanding the advertiser's marketing and promotional needs and interpreting them to agency personnel | 2. | one who conceives ideas for the ads and writes headlines, subheads, and body copy | 4. | account XXXX who work with client and other personnel to collect information to help gain a better understanding of client's target market and best ways to communicate with target market | 5. | organization who provides information or entertainment to their subscribers, viewers, or readers |
| 7. | manager who is responsible for the total management of a brand, including planning, budgeting sales, and profit performance. | 10. | agency that is an outside firm specializing in the creation, production, and/or placement of the communications message and may perform additional functions. | 12. | system in which individuals from each department work together in groups to service particular accounts |
| |
© 2012
PuzzleFast.com, Noncommercial Use Only