en CR Chapter 15 Key Terms 21 Adoption:The listeners start a new behavior as a result of the persuasive presentation. Long range goal: A statement of purposes that could be achieved with continuing attempts to persuade. Inductive argument: A logical structure that provides enough specific instances for the listener to make an inferential leap to a generalization that summarizes the individual instances. Rebuttal: Arguing against someone else's position on an issue. Fear appeal: Eliciting fear to change behavior. Proof: Evidence that the receiver believes. Proposition of value: A statement of what we should embrace as more important to our culture. Micro persuasion: An exceedingly brief text message designed to persuade, as in a tweet. Manipulation: The act of tricking people or using fraudulent means to gain compliance; not a form of persuasion. Boomerang effect: The audience likes you and your presentation than they did before. Monroe motivated sequence: A problem-solving format that encourages an audience to become concerned about an issue; especially appropriate for a persuasive presentation. Persuasive imagery: The advertiser's method of persuading an audience with fast-paced and dazzing visualization of products. Ethos: Called "source credibility" today. Syllogism: Contains a major premise applies to a minor premise that leads to a conclusion. Tests of evidence: Questions that can be used to test the validity of evidence. Argument: A proposition that asserts some course of action. Discontinuance: A persuasive purpose rooted in convincing listeners to stop some current behavior. Coercion: The act of forcing people to think or behave as you wish, not a form of persuasion. Deductive argument: A logical structure that uses a general proposition applied to a specific instance to draw a conclusion. Pathos: The use of emotional "proofs" in an argument. Voluntary audience: A group that came to hear you, in particular, talk about your topic. Persuasive presentation: A message designed to strategically induce change in an audience. Captive audience: A group consisting of people who did not gather to hear about your particular topic. Immediate purpose: A statement of what you intend to accomplish in this particular presentation. Proposition of policy: A proposal of a new rule. Logos: The use of logical reasoning in an argument. Proposition of fact: An assertion that can be proved or disproved as consistent with reality.

Chapter 15 Key Terms

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				21 L								O

Across:

1.	An exceedingly brief text message designed to persuade, as in a tweet.
3.	A proposition that asserts some course of action.
6.	The audience likes you and your presentation than they did before.
7.	A problem-solving format that encourages an audience to become concerned about an issue; especially appropriate for a persuasive presentation.
10.	Evidence that the receiver believes.
11.	A logical structure that uses a general proposition applied to a specific instance to draw a conclusion.
12.	A statement of what we should embrace as more important to our culture.
14.	A logical structure that provides enough specific instances for the listener to make an inferential leap to a generalization that summarizes the individual instances.
15.	A group consisting of people who did not gather to hear about your particular topic.
17.	A message designed to strategically induce change in an audience.
20.	A persuasive purpose rooted in convincing listeners to stop some current behavior.
21.	A statement of purposes that could be achieved with continuing attempts to persuade.

Down:

2.	The act of forcing people to think or behave as you wish, not a form of persuasion.
4.	The use of logical reasoning in an argument.
5.	The act of tricking people or using fraudulent means to gain compliance; not a form of persuasion.
8.	Questions that can be used to test the validity of evidence.
9.	The use of emotional "proofs" in an argument.
13.	Called "source credibility" today.
16.	Eliciting fear to change behavior.
18.	The listeners start a new behavior as a result of the persuasive presentation.
19.	Arguing against someone else's position on an issue.

Chapter 15 Key Terms

Across:

1.	An exceedingly brief text message designed to persuade, as in a tweet.
3.	A proposition that asserts some course of action.
6.	The audience likes you and your presentation than they did before.
7.	A problem-solving format that encourages an audience to become concerned about an issue; especially appropriate for a persuasive presentation.
10.	Evidence that the receiver believes.
11.	A logical structure that uses a general proposition applied to a specific instance to draw a conclusion.
12.	A statement of what we should embrace as more important to our culture.
14.	A logical structure that provides enough specific instances for the listener to make an inferential leap to a generalization that summarizes the individual instances.
15.	A group consisting of people who did not gather to hear about your particular topic.
17.	A message designed to strategically induce change in an audience.
20.	A persuasive purpose rooted in convincing listeners to stop some current behavior.
21.	A statement of purposes that could be achieved with continuing attempts to persuade.

Down:

2.	The act of forcing people to think or behave as you wish, not a form of persuasion.
4.	The use of logical reasoning in an argument.
5.	The act of tricking people or using fraudulent means to gain compliance; not a form of persuasion.
8.	Questions that can be used to test the validity of evidence.
9.	The use of emotional "proofs" in an argument.
13.	Called "source credibility" today.
16.	Eliciting fear to change behavior.
18.	The listeners start a new behavior as a result of the persuasive presentation.
19.	Arguing against someone else's position on an issue.