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Retailing Chepter 1
18
Entry phase: low prices low status low profit to exploit a weakness of an existing established retail institution.
Trading up: includes the addition of services and facilities
Vulnerability: retailing institution eventually reaches maturity
innovation stage: introduction of a new concept in retailing that contrasts to existing retailing institution
development stage: the growth stage after introduction of innovation
Maturity stage : market shares are stabilises and profit levels decline for several reasons
Decline stage: retailers try to postpone this stage for as long as possible
Customer orientation: focuses on the need of the customer
Integration: Plans activities so satisfy the needs and wants of customers
Goal orientation: A aim to achieve financial and non financial success
Customer: the reason for retailing the one with the need
Retailer: the one who provides to the need of the customer
Retailing wheel: the changes which take place in the retailing business
Retailing relationship: A strategy that aim to attract, retain and enhance the long term association between the retailer and the customer.
Services expected: Customers would consider these very necessary
Augment service: Allow the retailer to have a competitive advantage
Thesis: High profit margins
Antithesis: low profit margins
Synthesis: Average margins
Retail life cycle: Explain the emergence growth and decline in retail institution
Retailing Chepter 1
Across:| 1. | A aim to achieve financial and non financial success | | 5. | Allow the retailer to have a competitive advantage | | 7. | the growth stage after introduction of innovation | | 11. | the one who provides to the need of the customer | | 13. | High profit margins | | 15. | Average margins | | 16. | the reason for retailing the one with the need | | 17. | low prices low status low profit to exploit a weakness of an existing established retail institution. |
| | Down:| 2. | Explain the emergence growth and decline in retail institution | | 3. | A strategy that aim to attract, retain and enhance the long term association between the retailer and the customer. | | 4. | market shares are stabilises and profit levels decline for several reasons | | 6. | low profit margins | | 8. | retailers try to postpone this stage for as long as possible | | 9. | the changes which take place in the retailing business | | 10. | Customers would consider these very necessary | | 12. | introduction of a new concept in retailing that contrasts to existing retailing institution | | 13. | includes the addition of services and facilities | | 14. | Plans activities so satisfy the needs and wants of customers |
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© 2015
PuzzleFast.com, Noncommercial Use Only
Retailing Chepter 1
Across:| 1. | A aim to achieve financial and non financial success | | 5. | Allow the retailer to have a competitive advantage | | 7. | the growth stage after introduction of innovation | | 11. | the one who provides to the need of the customer | | 13. | High profit margins | | 15. | Average margins | | 16. | the reason for retailing the one with the need | | 17. | low prices low status low profit to exploit a weakness of an existing established retail institution. |
| | Down:| 2. | Explain the emergence growth and decline in retail institution | | 3. | A strategy that aim to attract, retain and enhance the long term association between the retailer and the customer. | | 4. | market shares are stabilises and profit levels decline for several reasons | | 6. | low profit margins | | 8. | retailers try to postpone this stage for as long as possible | | 9. | the changes which take place in the retailing business | | 10. | Customers would consider these very necessary | | 12. | introduction of a new concept in retailing that contrasts to existing retailing institution | | 13. | includes the addition of services and facilities | | 14. | Plans activities so satisfy the needs and wants of customers |
| |
© 2015
PuzzleFast.com, Noncommercial Use Only