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Chapter 24 Vocabulary Words
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markup : The amount added to the cost price of goods to cover overhead and profit
one price policy : The theory that the price of a given security commodity or asset will have the same price when exchange rates are taken into consideration
flexible price policy : Method of selling where the prices are open to negotiations between buyers and sellers and allow for bargaining within a certain range
skimming pricing : Is a pricing strategy in which a marketer sets a relatively high price for a product or service at first then lowers the price over time
penetration pricing : A strategy adopted for quickly achieving a high volume of sales and deep market penetration of a new product
product mix pricing strategies : A range of associated products that yields larger sales revenue when marketed together than if they were marketed individually or in isolation from others
price lining : Is a marketing process wherein products or services within a specific group are set at different price points
bundle pricing : Companies sell a package or set of goods or services for a lower price than they would charge if the customer bought all of them separately
geographical pricing : Is a pricing technique of modifying a basic list price based on the geographical location of the buyer
segmented pricing strategy : A situation that occurs when a company sets more than one price for a product without experiencing significant differences in the costs of producing or distributing the product
psychological pricing : Is a pricing marketing strategy based on the theory that certain prices have a psychological impact
prestige pricing : The practice of pricing goods at a high level in order to give the appearance of quality
everyday low prices : Is a pricing strategy promising consumers a low price without the need to wait for sale price events or comparison shopping
promotional pricing : Often involves reducing prices to unsustainably low levels
Chapter 24 Vocabulary Words
Across:1. | Is a pricing strategy in which a marketer sets a relatively high price for a product or service at first then lowers the price over time | 4. | The theory that the price of a given security commodity or asset will have the same price when exchange rates are taken into consideration | 7. | The amount added to the cost price of goods to cover overhead and profit | 9. | Is a marketing process wherein products or services within a specific group are set at different price points |
| | Down:1. | A situation that occurs when a company sets more than one price for a product without experiencing significant differences in the costs of producing or distributing the product | 2. | A range of associated products that yields larger sales revenue when marketed together than if they were marketed individually or in isolation from others | 3. | Companies sell a package or set of goods or services for a lower price than they would charge if the customer bought all of them separately | 5. | The practice of pricing goods at a high level in order to give the appearance of quality | 6. | Often involves reducing prices to unsustainably low levels | 8. | A strategy adopted for quickly achieving a high volume of sales and deep market penetration of a new product |
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© 2015
PuzzleFast.com, Noncommercial Use Only
Chapter 24 Vocabulary Words
Across:1. | Is a pricing strategy in which a marketer sets a relatively high price for a product or service at first then lowers the price over time | 4. | The theory that the price of a given security commodity or asset will have the same price when exchange rates are taken into consideration | 7. | The amount added to the cost price of goods to cover overhead and profit | 9. | Is a marketing process wherein products or services within a specific group are set at different price points |
| | Down:1. | A situation that occurs when a company sets more than one price for a product without experiencing significant differences in the costs of producing or distributing the product | 2. | A range of associated products that yields larger sales revenue when marketed together than if they were marketed individually or in isolation from others | 3. | Companies sell a package or set of goods or services for a lower price than they would charge if the customer bought all of them separately | 5. | The practice of pricing goods at a high level in order to give the appearance of quality | 6. | Often involves reducing prices to unsustainably low levels | 8. | A strategy adopted for quickly achieving a high volume of sales and deep market penetration of a new product |
| |
© 2015
PuzzleFast.com, Noncommercial Use Only