en
CR
Marketing 3.01
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declining stage : The product life cycle stage in which sales and profits fall rapidly.
deep product mix : A description of the depth of a business's product mix offering a great many items in the product line.
depth : Under one product how many sub-products company provides or how many varieties company have for that product
introductory stage : The product life cycle stage when the product first appears in the marketplace.
growth stage : The product life cycle stage in which sales rise rapidly
maturity stage : The product life cycle stage in which sales peak and then increase at a slower rate or start to decline
obsolescence : The state of being outmoded or unfashionable. Becoming outdated because of advances in technology. Becoming outdated due to the introduction of new products, processes, and/or technology.
place : Marketing element focusing on considerations in getting a selected product in the right place at the right time
place distribution : Marketing element focusing on considerations in getting a selected product in the right place at the right time.
place decision : The decision to buy from a certain business.
price competition : A type of rivalry between or among businesses that focuses on the use of price to attract scarce customer dollars.
price controls : Government restrictions on the minimum and/or maximum prices of certain products
price decision : The decision a customer reaches on the price s/he is willing to pay for a good or service.
price policy : A guideline regulating the range of prices for goods and services that businesses offer to customers.
pricing : A marketing function that involves the determining and adjusting of prices to maximize return and meet customers' perceptions of value.
pricing objectives : Goals a company hopes to accomplish through its pricing strategies.
price skimming : A pricing strategy that involves setting prices higher than those of the competition.
product brand : A name, term, symbol, or design (or combination of them) that identifies a product and distinguishes it from competitors products.
product decision : The decision a customer makes on the brand, type, model, etc., to buy.
product decisions : Marketing element referring to what goods, services, or ideas a business will offer its customers.
product development : The efforts involved in the creation of a new product. The stage in the creation of a new product in which a working model may be tested, modified, and retested; production costs are estimated and final details of the product are planned, e.g., label, promotion, and distribution.
product differentiation : A strategy for making a product appear different from similar products on the market.
product elimination : The removal of a weak product from the market and from the company’s product mix, also known as product discontinuation.
product item : Each individual good, service, or idea that a business offers for sale.
product liability : The producer’s responsibility for any injury that the business’s products may cause.
product life cycle : The stages through which goods and services move from the time they are introduced on the market until they are taken off the market.
product line : A group of related product items.
product management : A career that involves monitoring and developing one or more existing products.
product manager : An individual who monitors one or more existing products and develops new Products
product mix : The particular assortment of goods and services that a business offers to meet the needs of its markets and its company goals.
product mix strategies : The ways in which businesses handle, or manage, their product mixes.
product policies : A guideline affecting the kinds of goods and services that businesses offer to customers.
product positioning : In a sponsorship agreement, the sponsor's privilege of having its goods or services used at the event.
product recall : The removal from the marketplace of a product that is defective or hazardous to consumers.
product related services : Services that are offered with a product such as maintenance, delivery, or repair.
product service management : A marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to market opportunities.
product service mix: The particular assortment of products that a business offers in order to meet the needs of its markets and its company goals.
product standards : Criteria for determining a product's ability to meet specified guidelines or requirements.
promoting : The act of communicating information about products, services, images, or ideas to customers or clients.
promotion : A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome. Marketing element referring to the various types of communications that marketers use to inform, persuade, or remind customers of their products.
promotion decisions : Marketing element referring to selection of the various types of communications that marketers use to inform, persuade, or remind customers of their products.
promotional mix : A combination, or blend, of marketing communication channels that a business uses to send its messages to consumers (i.e., advertising, sales promotion, personal selling, and publicity).
promotional plan : A framework for the promotional activities of a business.
promotional policy : A guideline affecting the kinds of special activities, such as contests and prizes, that businesses use to attract customers and to increase sales.
width : A product mix dimension referring to the number of product lines carried by a company.
Marketing 3.01
Across:1. | A pricing strategy that involves setting prices higher than those of the competition. | 4. | The decision to buy from a certain business. | 6. | The producer’s responsibility for any injury that the business’s products may cause. | 9. | A marketing function that involves the determining and adjusting of prices to maximize return and meet customers' perceptions of value. | 10. | An individual who monitors one or more existing products and develops new Products | 11. | The decision a customer reaches on the price s/he is willing to pay for a good or service. | 14. | Goals a company hopes to accomplish through its pricing strategies. | 16. | Marketing element focusing on considerations in getting a selected product in the right place at the right time. | 17. | A group of related product items. | 18. | The product life cycle stage in which sales and profits fall rapidly. |
| | Down:2. | The product life cycle stage in which sales rise rapidly | 3. | Services that are offered with a product such as maintenance, delivery, or repair. | 4. | The ways in which businesses handle, or manage, their product mixes. | 5. | A description of the depth of a business's product mix offering a great many items in the product line. | 6. | A combination, or blend, of marketing communication channels that a business uses to send its messages to consumers (i.e., advertising, sales promotion, personal selling, and publicity). | 7. | The product life cycle stage when the product first appears in the marketplace. | 8. | The particular assortment of goods and services that a business offers to meet the needs of its markets and its company goals. | 11. | Marketing element focusing on considerations in getting a selected product in the right place at the right time | 12. | A product mix dimension referring to the number of product lines carried by a company. | 13. | Under one product how many sub-products company provides or how many varieties company have for that product | 15. | The act of communicating information about products, services, images, or ideas to customers or clients. |
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© 2015
PuzzleFast.com, Noncommercial Use Only
Marketing 3.01
Across:1. | A pricing strategy that involves setting prices higher than those of the competition. | 4. | The decision to buy from a certain business. | 6. | The producer’s responsibility for any injury that the business’s products may cause. | 9. | A marketing function that involves the determining and adjusting of prices to maximize return and meet customers' perceptions of value. | 10. | An individual who monitors one or more existing products and develops new Products | 11. | The decision a customer reaches on the price s/he is willing to pay for a good or service. | 14. | Goals a company hopes to accomplish through its pricing strategies. | 16. | Marketing element focusing on considerations in getting a selected product in the right place at the right time. | 17. | A group of related product items. | 18. | The product life cycle stage in which sales and profits fall rapidly. |
| | Down:2. | The product life cycle stage in which sales rise rapidly | 3. | Services that are offered with a product such as maintenance, delivery, or repair. | 4. | The ways in which businesses handle, or manage, their product mixes. | 5. | A description of the depth of a business's product mix offering a great many items in the product line. | 6. | A combination, or blend, of marketing communication channels that a business uses to send its messages to consumers (i.e., advertising, sales promotion, personal selling, and publicity). | 7. | The product life cycle stage when the product first appears in the marketplace. | 8. | The particular assortment of goods and services that a business offers to meet the needs of its markets and its company goals. | 11. | Marketing element focusing on considerations in getting a selected product in the right place at the right time | 12. | A product mix dimension referring to the number of product lines carried by a company. | 13. | Under one product how many sub-products company provides or how many varieties company have for that product | 15. | The act of communicating information about products, services, images, or ideas to customers or clients. |
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© 2015
PuzzleFast.com, Noncommercial Use Only