Unit 12

1.	Having knowledge	A.	awareness
2.	Radically distinctive and without equal	B.	plaograms
3.	An alteration in a companys existing product	C.	product positioning
4.	Confrming in most respects able to be compared	D.	product line
5.	The number of items offered within each product line	E.	product depth
6.	The stages that a product goes through during its life	F.	guarantee
7.	All the different products that a company makes or sell	G.	product item
8.	The new number of items offered within each product line	H.	protype
9.	A pledge that something will happen or that something is true	I.	comparable
10.	A specific model brand or size of a product within a product line	J.	category managment
11.	A group of closely related products manfactured or sold by a business	K.	product width
12.	A model of a new product usually made before the product is manfactured	L.	product life cycle
13.	A process that involves managing product categories as individual bussiness units	M.	product mix
14.	The efforts a business makes to identify place and sell its products in the market place	N.	product planning
15.	Making decisions about the feautures and services of a product or idea that will help sell the product	O.	unique
16.	A computer developed diagram that shows retailers how and where products within a category should be displayed on a shelf at individual stores	P.	product modification

1.	Having knowledge → A
2.	Radically distinctive and without equal → O
3.	An alteration in a companys existing product → P
4.	Confrming in most respects able to be compared → I
5.	The number of items offered within each product line → K
6.	The stages that a product goes through during its life → L
7.	All the different products that a company makes or sell → M
8.	The new number of items offered within each product line → E
9.	A pledge that something will happen or that something is true → F
10.	A specific model brand or size of a product within a product line → G
11.	A group of closely related products manfactured or sold by a business → D
12.	A model of a new product usually made before the product is manfactured → H
13.	A process that involves managing product categories as individual bussiness units → J
14.	The efforts a business makes to identify place and sell its products in the market place → C
15.	Making decisions about the feautures and services of a product or idea that will help sell the product → N
16.	A computer developed diagram that shows retailers how and where products within a category should be displayed on a shelf at individual stores → B