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Nature and Scope of Marketing Research, Defining Problem
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situation analysis: an analysis of internal and external factors to determine strengths, weaknesses, opportunities and threats
strategy development: the process of selecting target markets, deciding on positioning, and setting objectives
respondent: a party that provides information
problem definition: the first stage of research process
symptoms: the initial indication of an underlying problem
management problem: the decision that managers must make
marketing research question: an outline of the information required to answer the management problem
research objectives: specific measurable information requirements that will allow a researcher to answer the research question
hypothesis: a possible answer to a research question or objective
research boundaries: the delimitations or scope of the research
Nature and Scope of Marketing Research, Defining Problem
Across:1. | the initial indication of an underlying problem | 5. | the decision that managers must make | 6. | the first stage of research process | 7. | specific measurable information requirements that will allow a researcher to answer the research question |
| | Down:1. | the process of selecting target markets, deciding on positioning, and setting objectives | 2. | an analysis of internal and external factors to determine strengths, weaknesses, opportunities and threats | 3. | a party that provides information | 4. | a possible answer to a research question or objective |
| |
© 2016
PuzzleFast.com, Noncommercial Use Only
Nature and Scope of Marketing Research, Defining Problem
Across:1. | the initial indication of an underlying problem | 5. | the decision that managers must make | 6. | the first stage of research process | 7. | specific measurable information requirements that will allow a researcher to answer the research question |
| | Down:1. | the process of selecting target markets, deciding on positioning, and setting objectives | 2. | an analysis of internal and external factors to determine strengths, weaknesses, opportunities and threats | 3. | a party that provides information | 4. | a possible answer to a research question or objective |
| |
© 2016
PuzzleFast.com, Noncommercial Use Only