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Chapter 1 Key Terms
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marketing: the process of planning , pricing, promoting, selling, and distributing products to satisfy customers' needs and wants
goods: tangible items of monetary value that satisfy needs and wants.
services: intangible items of monetary value that satisfy needs and wants
marketing concept: businesses should satisfy customers' needs and wants while making a profit
Utility: an attribute of a product or service that makes it capable of satisfying consumers' wants and needs
market: people who share similar needs and wants and are capable of buying products
consumer market: consumers who purchase goods and services for personal use
industrial market: businesses involved in sales transactions that move products from the manufacturer to the final user; also known as middlemen
markets: people who share similar needs and wants and are capable of buying products
market share: a company's percentage of total sales volume generated by all competition in a given market
target market: a group of people identified as those most likely to become customers
customer profile: a list of information about a target market, such as age, income level, ethnicity, occupation, attitudes, lifestyle, and geographic residence.
marketing mix: the four basic marketing strategies, called the four Ps: product, place, price, and promotion
create: to make something
conduct: organize or carry out
impact: the action of one object coming forcibly into contact with another
benefit: an advantage or profit gained from something
similar: resembling without being identical
element: a part or aspect of something abstract, especially one that is essential or characteristic.
Chapter 1 Key Terms
Across:| 2. | a company's percentage of total sales volume generated by all competition in a given market | | 6. | the process of planning , pricing, promoting, selling, and distributing products to satisfy customers' needs and wants | | 8. | consumers who purchase goods and services for personal use | | 10. | businesses should satisfy customers' needs and wants while making a profit | | 12. | resembling without being identical | | 14. | the four basic marketing strategies, called the four Ps: product, place, price, and promotion | | 15. | an attribute of a product or service that makes it capable of satisfying consumers' wants and needs | | 16. | organize or carry out | | 17. | tangible items of monetary value that satisfy needs and wants. | | 18. | businesses involved in sales transactions that move products from the manufacturer to the final user; also known as middlemen |
| | Down:| 1. | a group of people identified as those most likely to become customers | | 3. | a part or aspect of something abstract, especially one that is essential or characteristic. | | 4. | an advantage or profit gained from something | | 5. | the action of one object coming forcibly into contact with another | | 7. | people who share similar needs and wants and are capable of buying products | | 9. | a list of information about a target market, such as age, income level, ethnicity, occupation, attitudes, lifestyle, and geographic residence. | | 10. | people who share similar needs and wants and are capable of buying products | | 11. | to make something | | 13. | intangible items of monetary value that satisfy needs and wants |
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© 2017
PuzzleFast.com, Noncommercial Use Only
Chapter 1 Key Terms
Across:| 2. | a company's percentage of total sales volume generated by all competition in a given market | | 6. | the process of planning , pricing, promoting, selling, and distributing products to satisfy customers' needs and wants | | 8. | consumers who purchase goods and services for personal use | | 10. | businesses should satisfy customers' needs and wants while making a profit | | 12. | resembling without being identical | | 14. | the four basic marketing strategies, called the four Ps: product, place, price, and promotion | | 15. | an attribute of a product or service that makes it capable of satisfying consumers' wants and needs | | 16. | organize or carry out | | 17. | tangible items of monetary value that satisfy needs and wants. | | 18. | businesses involved in sales transactions that move products from the manufacturer to the final user; also known as middlemen |
| | Down:| 1. | a group of people identified as those most likely to become customers | | 3. | a part or aspect of something abstract, especially one that is essential or characteristic. | | 4. | an advantage or profit gained from something | | 5. | the action of one object coming forcibly into contact with another | | 7. | people who share similar needs and wants and are capable of buying products | | 9. | a list of information about a target market, such as age, income level, ethnicity, occupation, attitudes, lifestyle, and geographic residence. | | 10. | people who share similar needs and wants and are capable of buying products | | 11. | to make something | | 13. | intangible items of monetary value that satisfy needs and wants |
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© 2017
PuzzleFast.com, Noncommercial Use Only