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Chapter 1 key terms
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Marketing : Process of planning, pricing, promoting, selling, and distributing ideas, goods or services to create exchanges that satisfy customer.
Goods and Services : Tangible and intangible items with monetary value.
Marketing Concept : Businesses should strive to satisfy customers' needs and wants while generating profit for the firm.
Utility : Attributes of a product or service that make it capable of satisfying consumers' wants and needs.
Market : People with similar needs and wants who have the ability to purchase a given product.
Consumer and Industrial Markets : Purchase goods and services for personal use or operational use.
Market Share : Percent of total sales generated by all companies in a given market.
Target Market : Group identified for a specific marketing program.
Customer Profile : Lists information about the target market, such as age, income level, ethnic background, occupation, attitudes, lifestyle, and geographic residence.
Marketing Mix : Product, Place, Price, and Promotion.
Create : Bring into existence
Conduct : The manner in which a person behaves, especially on a particular occasion or in a particular context.
Impact : Have a strong effect on someone or something.
Benefit : an advantage or profit gained from something.
Similar : resembling without being identical.
Element : a part or aspect of something abstract, especially one that is essential or characteristic.
Chapter 1 key terms
Across:| 1. | Have a strong effect on someone or something. | | 6. | Lists information about the target market, such as age, income level, ethnic background, occupation, attitudes, lifestyle, and geographic residence. | | 8. | Product, Place, Price, and Promotion. |
| | 10. | Businesses should strive to satisfy customers' needs and wants while generating profit for the firm. | | 13. | Bring into existence | | 14. | resembling without being identical. |
| | Down:| 2. | The manner in which a person behaves, especially on a particular occasion or in a particular context. | | 3. | Process of planning, pricing, promoting, selling, and distributing ideas, goods or services to create exchanges that satisfy customer. | | 4. | People with similar needs and wants who have the ability to purchase a given product. | | 5. | an advantage or profit gained from something. | | 7. | Attributes of a product or service that make it capable of satisfying consumers' wants and needs. |
| | 8. | Percent of total sales generated by all companies in a given market. | | 9. | Tangible and intangible items with monetary value. | | 11. | a part or aspect of something abstract, especially one that is essential or characteristic. | | 12. | Group identified for a specific marketing program. |
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© 2017
PuzzleFast.com, Noncommercial Use Only
Chapter 1 key terms
Across:| 1. | Have a strong effect on someone or something. | | 6. | Lists information about the target market, such as age, income level, ethnic background, occupation, attitudes, lifestyle, and geographic residence. | | 8. | Product, Place, Price, and Promotion. |
| | 10. | Businesses should strive to satisfy customers' needs and wants while generating profit for the firm. | | 13. | Bring into existence | | 14. | resembling without being identical. |
| | Down:| 2. | The manner in which a person behaves, especially on a particular occasion or in a particular context. | | 3. | Process of planning, pricing, promoting, selling, and distributing ideas, goods or services to create exchanges that satisfy customer. | | 4. | People with similar needs and wants who have the ability to purchase a given product. | | 5. | an advantage or profit gained from something. | | 7. | Attributes of a product or service that make it capable of satisfying consumers' wants and needs. |
| | 8. | Percent of total sales generated by all companies in a given market. | | 9. | Tangible and intangible items with monetary value. | | 11. | a part or aspect of something abstract, especially one that is essential or characteristic. | | 12. | Group identified for a specific marketing program. |
| |
© 2017
PuzzleFast.com, Noncommercial Use Only