Match 'em!

1.	Establish the issue/problem	A.	The means by which organisations achieve (and seek to chieve) their objectives and purpose
2.	Quantitative research	B.	Which type of research usually uses open-ended questions?
3.	Qualitative research	C.	They are categorized according to problem recognition, level of involvement and constraint recognition
4.	Miminises mishaps	D.	Shift in brand equity is an example of which evaluation?
5.	Stakeholders	E.	Media release and CEO's speech are examples of?
6.	Audiences	F.	Most well-known external environment analytical tool
7.	Strategy	G.	One importance of planning include
8.	Outcome	H.	Receivers of message
9.	Outputs	I.	First step to planning process
10.	Publics	J.	'Hard' data is the type of data collected by which type of research?
11.	PEST	K.	They have stake or interest in an organization

1.	Establish the issue/problem → I
2.	Quantitative research → J
3.	Qualitative research → B
4.	Miminises mishaps → G
5.	Stakeholders → K
6.	Audiences → H
7.	Strategy → A
8.	Outcome → D
9.	Outputs → E
10.	Publics → C
11.	PEST → F