1. | Attention, Interest, Desire, Action. Advertising should attract the attention of the customer, create an interest in the product or service, stimulate a desire to have the product or service, and encourage the customer to seek out and buy the product or service | A. | survey |
2. | Your idea for a venture involves a product or a service, you should start by using all the available marketing research techniques at, your disposal to confirm a _______ _______. | B. | experimentation/product sampling |
3. | is something Entrepreneurs sometime use they make a small number of sample products and provide them, for the purpose of experimentation, to a small group of people. | C. | census |
4. | The success of any marketing strategy depends on whether or not the entrepreneur has planned the right combination of __________ __________. | D. | target market |
5. | Most, products and services pass through various stages over time. These stages make up a _________ __________. | E. | marketing elements |
6. | the action of raising someone to a higher position or rank or the fact of being so raised | F. | marketing mix |
7. | people who have been carefully selected to represent a segment of the whole population | G. | promotion |
8. | is important to any kind of venture even if the venture is not undertaken for profit | H. | AIDA formula |
9. | for labour, raw materials, inventory, electricity, and gas they vary every month | I. | sample |
10. | such as mortgage payments or rent and the cost of equipment, tools, or vehicles | J. | observation |
11. | can be conducted by telephone, in person, by mail, or on the Internet | K. | life cycle |
12. | when a product or service is targeted toward groups of people who | L. | profit formula |
13. | know as the Four Ps of Marketing. The elements are product. | M. | variable cost |
14. | provides a way lo project profits from known information | N. | marketing strategy |
15. | survey conducted using the total population of a country | O. | (or service), place, price, and promotion. |
16. | another form of marketing research | P. | share common characteristics |
17. | | Q. | market segment |
18. | | R. | fixed cost |