en MA Chapter 8 - Analyzing Your Market 18 survey : can be conducted by telephone, in person, by mail, or on the Internet observation : another form of marketing research experimentation/product sampling : is something Entrepreneurs sometime use they make a small number of sample products and provide them, for the purpose of experimentation, to a small group of people. census : survey conducted using the total population of a country sample : people who have been carefully selected to represent a segment of the whole population marketing strategy : is important to any kind of venture even if the venture is not undertaken for profit marketing elements : The success of any marketing strategy depends on whether or not the entrepreneur has planned the right combination of __________ __________. marketing mix : know as the Four Ps of Marketing. The elements are product. (or service), place, price, and promotion. promotion : the action of raising someone to a higher position or rank or the fact of being so raised target market : Your idea for a venture involves a product or a service, you should start by using all the available marketing research techniques at, your disposal to confirm a _______ _______. market segment : when a product or service is targeted toward groups of people who share common characteristics life cycle : Most, products and services pass through various stages over time. These stages make up a _________ __________. profit formula : provides a way lo project profits from known information fixed cost : such as mortgage payments or rent and the cost of equipment, tools, or vehicles variable cost : for labour, raw materials, inventory, electricity, and gas they vary every month AIDA formula : Attention, Interest, Desire, Action. Advertising should attract the attention of the customer, create an interest in the product or service, stimulate a desire to have the product or service, and encourage the customer to seek out and buy the product or service

Chapter 8 - Analyzing Your Market

1.	Attention, Interest, Desire, Action. Advertising should attract the attention of the customer, create an interest in the product or service, stimulate a desire to have the product or service, and encourage the customer to seek out and buy the product or service	A.	survey
2.	Your idea for a venture involves a product or a service, you should start by using all the available marketing research techniques at, your disposal to confirm a _______ _______.	B.	experimentation/product sampling
3.	is something Entrepreneurs sometime use they make a small number of sample products and provide them, for the purpose of experimentation, to a small group of people.	C.	census
4.	The success of any marketing strategy depends on whether or not the entrepreneur has planned the right combination of __________ __________.	D.	target market
5.	Most, products and services pass through various stages over time. These stages make up a _________ __________.	E.	marketing elements
6.	the action of raising someone to a higher position or rank or the fact of being so raised	F.	marketing mix
7.	people who have been carefully selected to represent a segment of the whole population	G.	promotion
8.	is important to any kind of venture even if the venture is not undertaken for profit	H.	AIDA formula
9.	for labour, raw materials, inventory, electricity, and gas they vary every month	I.	sample
10.	such as mortgage payments or rent and the cost of equipment, tools, or vehicles	J.	observation
11.	can be conducted by telephone, in person, by mail, or on the Internet	K.	life cycle
12.	when a product or service is targeted toward groups of people who	L.	profit formula
13.	know as the Four Ps of Marketing. The elements are product.	M.	variable cost
14.	provides a way lo project profits from known information	N.	marketing strategy
15.	survey conducted using the total population of a country	O.	(or service), place, price, and promotion.
16.	another form of marketing research	P.	share common characteristics
17.		Q.	market segment
18.		R.	fixed cost

Chapter 8 - Analyzing Your Market

1.	Attention, Interest, Desire, Action. Advertising should attract the attention of the customer, create an interest in the product or service, stimulate a desire to have the product or service, and encourage the customer to seek out and buy the product or service → H
2.	Your idea for a venture involves a product or a service, you should start by using all the available marketing research techniques at, your disposal to confirm a _______ _______. → D
3.	is something Entrepreneurs sometime use they make a small number of sample products and provide them, for the purpose of experimentation, to a small group of people. → B
4.	The success of any marketing strategy depends on whether or not the entrepreneur has planned the right combination of __________ __________. → E
5.	Most, products and services pass through various stages over time. These stages make up a _________ __________. → K
6.	the action of raising someone to a higher position or rank or the fact of being so raised → G
7.	people who have been carefully selected to represent a segment of the whole population → I
8.	is important to any kind of venture even if the venture is not undertaken for profit → N
9.	for labour, raw materials, inventory, electricity, and gas they vary every month → M
10.	such as mortgage payments or rent and the cost of equipment, tools, or vehicles → R
11.	can be conducted by telephone, in person, by mail, or on the Internet → A
12.	when a product or service is targeted toward groups of people who → Q
13.	know as the Four Ps of Marketing. The elements are product. → F
14.	provides a way lo project profits from known information → L
15.	survey conducted using the total population of a country → C
16.	another form of marketing research → J
17.	→ P
18.	→ P

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Chapter 8 - Analyzing Your Market

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