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Market Research
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Market Segmentation : dividing a market into groups of customers who have similar characteristics and needs
Niche Marketing : identifying and targeting a small segment of a larger market
Mass Marketing: selling the same product to the whole market with no attempt to target groups
Primary research: field research where the collection is original data
Product orientation: produce the product first then find a market for it
Secondary research: desk research, using other people's data
Market orientation: carry out market research to find customer wants then design and produce a product to meet the gap in the market
Branding: a unique name or symbol to help a product be easily identified
Target market : the group of people a product is designed for
Bias : some data is unreliable
Interviews: a form of primary research that involves asking people to give verbal answers
Surveys : a form of primary research that involves asking people to answer a series of questions, usually written
Sampling : how people are chosen to participate in a survey
Quantitative : the use of numerical data
Qualitative : the use of opinion and judgement in research
Market Research
| dividing a market into groups of customers who have similar characteristics and needs |
| |
| identifying and targeting a small segment of a larger market |
| |
| selling the same product to the whole market with no attempt to target groups |
| |
| field research where the collection is original data |
| |
| produce the product first then find a market for it |
| |
| desk research, using other people's data |
| |
| carry out market research to find customer wants then design and produce a product to meet the gap in the market |
| |
| a unique name or symbol to help a product be easily identified |
| |
| the group of people a product is designed for |
| |
| |
| a form of primary research that involves asking people to give verbal answers |
| |
| a form of primary research that involves asking people to answer a series of questions, usually written |
| |
| how people are chosen to participate in a survey |
| |
| the use of numerical data |
| |
| the use of opinion and judgement in research |
| |
© 2015
PuzzleFast.com, Noncommercial Use Only
Market Research
| dividing a market into groups of customers who have similar characteristics and needs |
| |
| identifying and targeting a small segment of a larger market |
| |
| selling the same product to the whole market with no attempt to target groups |
| |
| field research where the collection is original data |
| |
| produce the product first then find a market for it |
| |
| desk research, using other people's data |
| |
| carry out market research to find customer wants then design and produce a product to meet the gap in the market |
| |
| a unique name or symbol to help a product be easily identified |
| |
| the group of people a product is designed for |
| |
| |
| a form of primary research that involves asking people to give verbal answers |
| |
| a form of primary research that involves asking people to answer a series of questions, usually written |
| |
| how people are chosen to participate in a survey |
| |
| the use of numerical data |
| |
| the use of opinion and judgement in research |
| |
© 2015
PuzzleFast.com, Noncommercial Use Only