enSCMarket Research15
Market Segmentation : dividing a market into groups of customers who have similar characteristics and needs
Niche Marketing : identifying and targeting a small segment of a larger market
Mass Marketing: selling the same product to the whole market with no attempt to target groups
Primary research: field research where the collection is original data
Product orientation: produce the product first then find a market for it
Secondary research: desk research, using other people's data
Market orientation: carry out market research to find customer wants then design and produce a product to meet the gap in the market
Branding: a unique name or symbol to help a product be easily identified
Target market : the group of people a product is designed for
Bias : some data is unreliable
Interviews: a form of primary research that involves asking people to give verbal answers
Surveys : a form of primary research that involves asking people to answer a series of questions, usually written
Sampling : how people are chosen to participate in a survey
Quantitative : the use of numerical data
Qualitative : the use of opinion and judgement in research
Market Research
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dividing a market into groups of customers who have similar characteristics and needs
CKGMIENIERNATH
identifying and targeting a small segment of a larger market
MARGKENATISMS
selling the same product to the whole market with no attempt to target groups
HYARPSCRMRAIERE
field research where the collection is original data
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produce the product first then find a market for it
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desk research, using other people's data
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carry out market research to find customer wants then design and produce a product to meet the gap in the market
IDNRNAGB
a unique name or symbol to help a product be easily identified
AMTKATGETERR
the group of people a product is designed for
SIBA
some data is unreliable
STIENREIVW
a form of primary research that involves asking people to give verbal answers
UEVSYRS
a form of primary research that involves asking people to answer a series of questions, usually written