Chapter 1: Creating and Capturing Customer Value
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Chapter 1: Creating and Capturing Customer Value
14
Marketing: The process by which companies create value for customers and build strong relationships in order to capture value from customers in return.
Wants: The form of human needs take as shaped by culture and individual personality.
Demands: Human wants backed by buying power.
Offering: Market ____, refers to some combination of products, services, information or experiences offered to a market to satisfy a need or want.
Myopia: Marketing ____, is the mistake of paying more attention to the specific products a company offers than to the benefits and experiences produced by these products.
Perceived: Customer ____ value, is the customer's evaluation of the difference between all the benefits and all the costs of a market offering relative to this of competing offers.
Satisfaction: Customer ____, is the extend to which a product's perceived performance matches a buyer's expectations.
Marketing management: The art and science of choosing target markets and building profitable relationships with them.
Production: ____ concept is the idea that consumers will favor products that are available and highly affordable, and that the organization should therefore focus on improving production and distribution efficiency.
Product: ____ concept is the idea that consumers will favor products that offer the most quality, performance and features, and that the organization should therefore devote its energy to making continuous product improvements.
Selling: ____ concept is the idea that consumers will not buy enough of the firm's product unless it undertakes a large scale selling and promotion effort.
Marketing: ____ concept is the marketing management philosophy which holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do.
Societal marketing: ____ concept is the idea that a company's marketing decisions should consider consumers' wants, the company's requirements, consumers' long-run interests and society's long-run interests.
Customer relationship: ____ ____ management, is the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction.
Equity: Customer ____, is the total combined customer lifetime values of all of the company's customers.
Chapter 1: Creating and Capturing Customer Value
Across:1. | The art and science of choosing target markets and building profitable relationships with them. | 4. | Market ____, refers to some combination of products, services, information or experiences offered to a market to satisfy a need or want. | 9. | Customer ____, is the total combined customer lifetime values of all of the company's customers. |
| 12. | ____ concept is the marketing management philosophy which holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do. | 13. | ____ concept is the idea that a company's marketing decisions should consider consumers' wants, the company's requirements, consumers' long-run interests and society's long-run interests. | 14. | Human wants backed by buying power. |
| | Down:2. | The process by which companies create value for customers and build strong relationships in order to capture value from customers in return. | 3. | ____ concept is the idea that consumers will favor products that are available and highly affordable, and that the organization should therefore focus on improving production and distribution efficiency. | 5. | ____ concept is the idea that consumers will favor products that offer the most quality, performance and features, and that the organization should therefore devote its energy to making continuous product improvements. | 6. | Customer ____, is the extend to which a product's perceived performance matches a buyer's expectations. |
| 7. | Marketing ____, is the mistake of paying more attention to the specific products a company offers than to the benefits and experiences produced by these products. | 8. | Customer ____ value, is the customer's evaluation of the difference between all the benefits and all the costs of a market offering relative to this of competing offers. | 10. | ____ concept is the idea that consumers will not buy enough of the firm's product unless it undertakes a large scale selling and promotion effort. | 11. | The form of human needs take as shaped by culture and individual personality. |
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© 2016
PuzzleFast.com, Noncommercial Use Only
Chapter 1: Creating and Capturing Customer Value
Across:1. | The art and science of choosing target markets and building profitable relationships with them. | 4. | Market ____, refers to some combination of products, services, information or experiences offered to a market to satisfy a need or want. | 9. | Customer ____, is the total combined customer lifetime values of all of the company's customers. |
| 12. | ____ concept is the marketing management philosophy which holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do. | 13. | ____ concept is the idea that a company's marketing decisions should consider consumers' wants, the company's requirements, consumers' long-run interests and society's long-run interests. | 14. | Human wants backed by buying power. |
| | Down:2. | The process by which companies create value for customers and build strong relationships in order to capture value from customers in return. | 3. | ____ concept is the idea that consumers will favor products that are available and highly affordable, and that the organization should therefore focus on improving production and distribution efficiency. | 5. | ____ concept is the idea that consumers will favor products that offer the most quality, performance and features, and that the organization should therefore devote its energy to making continuous product improvements. | 6. | Customer ____, is the extend to which a product's perceived performance matches a buyer's expectations. |
| 7. | Marketing ____, is the mistake of paying more attention to the specific products a company offers than to the benefits and experiences produced by these products. | 8. | Customer ____ value, is the customer's evaluation of the difference between all the benefits and all the costs of a market offering relative to this of competing offers. | 10. | ____ concept is the idea that consumers will not buy enough of the firm's product unless it undertakes a large scale selling and promotion effort. | 11. | The form of human needs take as shaped by culture and individual personality. |
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© 2016
PuzzleFast.com, Noncommercial Use Only